Temecula seo

Basic SEO Tips

Written By: Greg - Jan• 25•12

Temecula SEO TipsCheck Your Keywords, Metatags, Titles, Descriptions, Headings, URL’s

If you want your site to be recognizable by the search engines and get rankings, then the first step is to research keywords within your niche industry.  Keywords are terms that people would likely use to search Google if they are looking for a business/service that you provide.  For instance, if you are a corporate speaker in Southern California, “corporate speakers in San Diego” might be a common search term.

Once your identify 5-6 good keywords for your business, then these keywords need to be properly incorporated into your site.  Not just into the words on the pages, but also into the content behind the scenes- the content of your website that is not visible to visitors, but is VERY visible to the search engines. These are the metatags, titles, and descriptions.

Finally, changing your page headings and URL’s to match your desired keywords is always a smart move.  Just make sure you do it properly to avoid any 404 errors.

On-Page Content

Most websites are guilty of having content that needs to be beefed up.  You really solid information- something that captures the attention of visitors and makes an impact.   Your website is often someone’s first impression of you and your abilities.  You’ll get more and better paying conversions by making a great first impression online.

Video

Most people tell me that one of the things that attracted them to my website was the professionally produced video on my home page.  A properly done video makes a HUGE difference in turning web visitors into clients.  Personally, I have about 8-10 websites and every one of them utilizes video. 

If someone goes to your website and sees a great video introduction on your home page, you have immediately set yourself above many of your competitors.  It’s a great way to develop rapport with people you’ve never met.

Imagine how powerful it would be if instead of a 1 paragraph explanation for your services, if you had a 2-3 minute video actually demonstrating your product or service!  Really give people the experience of what you can offer them.  You’d sell more product/service to more people!

Another advantage of video is that it can be syndicated on to sites like YouTube and Viddler and very often people will find you because they actually find your video BEFORE they find your website.

Make sure you check out the rest of my website, and also visit Online Profit Strategy for more great SEO tips!

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