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Archive for the 'Content Marketing' Category

A Real Business Threat

If you are building or running an online business, you have more to worry about than just your competition. Many who get started in this industry opt for a free or low-cost website via eBay, Facebook, GoDaddy, Vistaprint, or any of numerous avenues offering what looks to be an fast and inexpensive way to get […]

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Landing Pages

What are Landing Pages? Perhaps one of the most misunderstood and widely mis-used aspects of online marketing is a landing page.  To try and clear up the confusion and simplify, here is a basic overview of landing pages and how to make them an effective online marketing tool.

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Marketing vs Advertising

What’s the difference between marketing and advertising? Surprisingly, there are many business owners who can not quickly identify a contrast between the two terms and many who think they are “marketing” when they are really “advertising”. Let’s start by looking at the definitions as provided by Wikipedia. Advertising: “a form of communication used to persuade […]

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Dominate Your Local Market

Traditionally, when a small business is looking to improve sales within their local market, they will turn to newspaper advertising, flyers, direct mail, and other forms of print/display advertising.  As a secondary source of leads, small business owners frequently join their local Chamber of Commerce and other networking groups.  Those with the financial means may […]

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